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Why is my rpm so low on AdSense?
If you changed your ad server, targeting issues are the likely culprit because initial targeting issues often exist. Targeting issues will lead to irrelevant ads being displayed. Irrelevant ads can reduce RPM and CTR dramatically, resulting in a massive drop in earnings. Correcting targeting issues is a necessity.
What causes my earnings to drop on AdSense?
Next step: Earnings drop because of CTR. A drop in CTR can be caused by a site design that’s not optimized or by poor targeting. Visitors either see your ads but don’t click on them as they find them irrelevant, or they don’t see your ads at all. A low CTR often leads to lower earnings.
What causes a drop in clicks on Google AdSense?
If you looked at your earnings in the morning and noticed a drop in revenue, impressions or clicks later on in the day, it is likely caused by invalid activity. Google refunds all invalid activity costs to the advertiser.
Why does my CTR go down on AdSense?
If your CTR is dropping but your Active View viewable is the same, check if there were changes in the served ad types. If there is an increase in impressions for display ads which have lower CTR than text ads, this can lead to a drop in the overall CTR. A decline in impressions could be seasonal or the result of changes in your content.
What causes a drop in revenue on AdSense?
Add the CTR, CPC and impressions metrics to your report and try to understand which metric actually caused the drop. Revenue is calculated by multiplying CPC, CTR and impressions. A change in any of these metrics triggers a change in your total revenue. Look to see which metric has a similar trend to your revenue.
How can I increase the relevancy of my AdSense?
Because you’re leveraging content and relevancy, using the section targeting AdSense feature can help increase the relevancy of your ads by showing more contextual and content focused ads to users. When you have strong hold over contextual ads, narrowing down the targeting as per geography may yield even better.