Why is product filtering important?

Why is product filtering important?

Filtering can improve user experience, increase product views, and, ultimately, boost conversions in your store. A recent study by the Baymard Institute found that just 16% of major ecommerce websites offer a “reasonably good filtering experience.” In other words, there’s plenty of room for improvement.

What is product filtering?

Product Filtering (also known as faceted search) allows shoppers to refine product searches based on multiple attributes like price, color, size, and reviews. Product filters appear on category, brand, and search pages.

What does filter items mean?

Filtering reduces the number of items displayed in a view to just the data your want to see. A filter selects items that match specific criteria, such as location, type of item, or a range of prices. A filter can return data by itself or be grouped or sorted for better formatting.

How do you put a filter on a website?

Adding a Filter to your Search Input using Bootstrap

1. Step 1 – search-filter.html. Copy and paste the following code into search-filter.html.
2. Step 2 – search-filter.css. Download the CSS below and include it in your web page.
3. Step 3 – Add the following includes to your web page.

How do I put a filter on my website?

In the VIEW column, click Filters. Click + Add Filter. Select Apply existing Filter. Add or remove the filters as necessary.

What do you need to know about filtering?

Think of filters as tightly-focused, super-helpful search engines that guide visitors deeper into your product catalog. Make a study of the best UX practices for filtering. 19. Jump ahead of the competition by providing exceptional filtering as a user experience (UX) feature.

When do you need to use a category filter?

Category filters are helpful for customers who come to your site unclear what their preferences are for a product they are interested in or lack familiarity about a product they are looking at. For instance, Staples lists printing speed of its printers as a product attribute, but printing speed is nowhere to be seen as category filter.

What should be avoided when using product filters?

As mentioned earlier, avoid using inline scrollable areas as it may cause interaction problems, especially if a customer is accessing your site on a mobile device. As a complement to your onsite search, treat your product filters as a way to improve your customers’ experience on your site.

Do you need a filter on your ecommerce site?

Most ecommerce websites get a failing grade when it comes to the filtering experience. 20. Always use filters on ecommerce sites with large product catalogs, but consider a filter even for stores without extensive product offerings. Anything you do to improve UX is good for your business. 21.