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Why is the canonical URL important in HTML?
The canonical tag appears as: rel=”canonical”. For example, this line of HTML code tells search engines that the URL “https://shoestore.org” is the original version of the page that this tag occurs on: The tag is important because search engines regularly crawl websites to look for information to help them decide how to rank pages and posts.
How to master the rel = canonical tag?
What is a Canonical URL? How to Master the Rel=Canonical Tag. A canonical URL is the preferred version of a web page. It appears in a small piece of code found on a page that tells search engines how to crawl the page and rank the importance of the content. In the event that you have the same content found on different URLs,
How does the canonical meta tag work in Google?
The Canonical meta tag is actually a link element. By adding it you define which URL is the original URL of a page. If you have a page with both a mobile and a desktop version, Google sees these as duplicate versions of the same page. If the same information is available on multiple URLs, then there is duplicate content.
Where do you find the canonical tag in HTML?
Found in the section of a web page’s HTML source code, a canonical tag looks like this: These can either be self-referencing (where a canonical tag point to a page’s own URL) or can reference another page’s URL to consolidate signals.
Why do you need a canonical tag in Google?
Canonical tags solve all these issues. They let you tell Google which version of a page they should index and rank, and where to consolidate any “link equity.” Fail to specify a canonical URL, and Google will take matters into their own hands. If you don’t indicate a canonical URL, we’ll identify what we think is the best version or URL .
Why do you need a canonical URL in SERPs?
Canonical tags were created to fix duplicate content issues. In a nutshell, if you have 3 duplicate pages (or at least very similar ones) you can choose just one of them to be shown in SERPs; this way, you can help search engines easily decide what page to show in the search engine results.
When did the first canonical URL come out?
Canonical tags were first introduced in 2009 to help webmasters overcome duplicate or vastly-similar content that is accessible on multiple URLs. But to use canonical tags properly, you need to understand what they are, how they work, and how to implement them.