Why on the first page Google says there are thousands of results but on the last page there are less than a hundred?
Google only fetches one page of results at a time from its index so, for the first page, it has to make a statistical estimate of how many results there might be. That estimate may be close, or it may be way off! Google doesn’t know how many results there actually are until it gets to the last one.
Why are there so many results on Google?
There are many factors that affect the Google search results you see. Google seeks to provide the best results for individual users. This means that they want and expect search results to be different from person to person and that people searching in the same office may see different search results.
What makes the Google search results so different?
In addition to the standard listing of search results (10 blue organic links + ads + “Searches related to…”) Google has also added a number of other elements to the search results page. The display or absence of these elements will vary by type of search and search phrase being used.
What is the CTR of the first page of Google?
A result in position #1 earns a CTR over ten times higher than a ranking at position #10. Results on the second page of Google have a CTR of less than 1% for each position. So this study only focuses on the first page of search results. These are some of the factors that can impact the CTR of each position on the first page.
How many people never scroll past the first page of Google?
75% of people will never scroll past the first page on a Google search. That means you can’t afford to be ranking on the second, third, or fourth page. You just won’t get the clicks and traffic you need to make SEO worth your time and money.
Do you have to be on the first page of Google?
But there’s still some truth to that statement. 75% of people will never scroll past the first page on a Google search. That means you can’t afford to be ranking on the second, third, or fourth page. You just won’t get the clicks and traffic you need to make SEO worth your time and money.