Contents
Why would a URL change?
The most common reason to change the structure of your URLs is during a company rebranding, site migration or redesign where some site defining element like domain name, product types, topical focus, or platform changes no longer allows you to keep the same URLs.
Should URLs be changed?
You should only change URLs when it’s 100% necessary. If you’re going to do a significant overhaul of your entire website or move to a new site, it may make sense to change your URL. But only do so if you need to permanently redirect.
Why is it important to make URLs user friendly?
Ryan Boudreaux discusses the importance of providing user-friendly URLs and offers tips about ways to handle web re-addressing for both static and dynamic URLs.
When does it make sense to change your URL?
Only change your URLs if it’s necessary. If you’re going to do a significant overhaul of your entire website or move to a new site, it may make sense to change your URL. Only change your URLs if you need to permanently redirect. Dynamic and static URLs are a large contributing factor for many when making the choice.
Is it bad to change your website URL for SEO?
The short answer is yes. In fact, for years, digital marketing experts have cautioned businesses against changing their site URLs for the sake of boosting their SEO rankings. When doing so incorrectly, changing your URL will undo all your SEO work, triggering your website to plummet in ranking and search traffic.
Why do I need to change the URL of my blog?
The most common one involves structure changes during a rebranding effort, site migration, or design overhaul. In this case, defining elements like domain name, product types, or platform changes no longer permits you to maintain the same URLs. Point people from a fixed location, like your Facebook account, to your latest blog post.