What is Custom activity in marketing cloud?
Custom activities perform non-native actions and are tailored to your business needs. For example, you can connect Journey Builder with an Heroku app you have built. You can send and retrieve data between Journey Builder and your existing systems.
What is Journey builder in Salesforce?
Salesforce Journey Builder is a feature of the company’s Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a brand.
What is a Cloudpage?
Use CloudPages to publish targeted marketing content to customers across multiple channels. CloudPages is a Marketing Cloud application used to create and publish targeted marketing content to customers across multiple channels. Publish content immediately or schedule it to publish later. …
Where to find custom activity examples in Journey Builder?
This repository contains a number of custom activity examples for Salesforce Journey Builder. These examples are intended to help you understand how Journey Builder works and get a head start on building your own custom activities.
What’s the difference between custom events and Custom activities?
For simplicity, the documentation mostly refers to custom activities. In Journey Builder, custom events and custom activities use the same framework, so building either object follows the same structure. For event-specific instructions, see Considerations for Building Custom Activities.
What do you need to know about Salesforce Journey Builder?
Journey Builder is a marketing planning tool that integrates the various channels and services in the Salesforce ecosystem. The application empowers marketers to manage the customer life cycle by composing a Journey workflow on a drag-and-drop canvas. The quickest way to get started is to install Node.js then run the app locally:
How to create custom activity in Marketing Cloud?
This value must include one of the Marketing Cloud-provided activity category types: If the call includes an invalid or missing category value, the activity falls under the ‘Custom’ category. This value overrides the category selected in the installed package.