What is a subscriber list in marketing cloud?

The All Subscribers list is considered the master list of records for the Marketing Cloud Email Studio account. Every subscriber in your account appears in the All Subscribers list. Subscribers added to a subscriber list join the All Subscribers list at the same time.

What is a suppression list in marketing cloud?

A suppression list is a list of subscribers that you don’t want to receive your communications. Suppression lists filter out email addresses and prevent those addresses from receiving your messages. Suppression lists serve as a “do not contact” list for your email sends.

What is exclusion list in Marketing Cloud?

An exclusion list is any list, group, or data extension you create in the application that at the time of send you select to exclude from the send. If your Email Studio account has subscriber key enabled, the system excludes using the subscriber key value.

What does publication list do in Marketing Cloud?

The publication list is Marketing Cloud’s feature to help marketers manage the way subscribers receive various categories of emails. It also helps to honor unsubscribe or an opt-out request from the subscriber within the Email Studio.

Where is the subscriber data stored in Marketing Cloud?

Yasmin’s first task is to get her subscribers into a sendable data extension within Marketing Cloud. Subscriber data, in Marketing Cloud, is stored in either a list or a data extension. A list is a collection of subscribers that receive your communications.

Who are subscribers in all subscriber, publication and suppression lists?

Subscribers are individuals who have opted to receive messages via channels like Email, SMS, MMS, push notifications. In this blog we shall explore the All Subscriber list, Publication list, Exclusion list, Suppression list, and Exclusion script in detail, along with its relevant use cases and best practices.

What is the all subscriber list in email studio?

The individual customers inside Email Studio are referred to as Subscribers. All Subscriber list is the master list of all the subscribers within Email Studio who will receive emails from Marketing Cloud via channels like Email, SMS, MMS, or push notifications.

What is a subscriber list in Marketing Cloud?

The All Subscribers list is considered the master list of records for the Marketing Cloud Email Studio account. Every subscriber in your account appears in the All Subscribers list. Subscribers added to a subscriber list join the All Subscribers list at the same time.

What is the difference between the all subscribers list and a publication list?

A Publication List (as explained earlier) is like a subset of subscribers from the All Subscribers List. All Subscribers List holds the master opt-in status of a subscriber. If a subscriber is unsubscribed in the All Subscribers list, the subscriber is unsubscribed from all Publication Lists.

What is a publication list in Marketing Cloud?

Publication list. The publication list is Marketing Cloud’s feature to help marketers manage the way subscribers receive various categories of emails. It also helps to honor unsubscribe or an opt-out request from the subscriber within the Email Studio.

How are publication lists used in the Marketing Cloud?

Publication Lists in Marketing Cloud help you manage how subscribers receive different categories of emails or SMS messages. When a Subscriber opts-out from a publication list, then their subscription status is updated against that corresponding list.

What is Sfmc list?

A List is a compilation of subscribers that receive your communications. Lists store the email address and subscriber status (Active, Bounced, Held, Unsubscribed) for each subscriber. As an option, a subscriber key can be defined, as well as profile and preference attributes.

What is a suppression list in Marketing Cloud?

A suppression list is a list of subscribers that you don’t want to receive your communications. Suppression lists filter out email addresses and prevent those addresses from receiving your messages. Suppression lists serve as a “do not contact” list for your email sends.

How are publication lists used?

A publication list helps you manage how subscribers receive several different categories of emails or SMS messages. For example, send newsletters, advertisements, and alerts. Use a publication list to filter the audience of an email send, which ensures your publications are sent to the subscribers who want to see them.

What are exclusion lists in the marketing cloud and how are they used?

An exclusion list is any list, group, or data extension you create in the application that at the time of send you select to exclude from the send. If your Email Studio account has subscriber key enabled, the system excludes using the subscriber key value.

What is the difference between suppression list and exclusion list?

Suppression lists filter out email addresses and prevent those addresses from receiving your messages. Suppression lists serve as a “do not contact” list for your email sends. Exclusion lists are subscribers who have a status of active, bounced, held, or unsubscribed and who may want to continue receiving messages.

What is a group in Sfmc?

Create a group from the group workspace or from a list workspace in Email Studio. To create a group from the group workspace, use Create Group in the list workspace toolbar. The Create Subscriber Group wizard launches. Click the Subscribers tab.

What is a suppression list in the Marketing Cloud and when would it be used?

Auto-suppression lists enable you to prevent specific email addresses from receiving email messages from Marketing Cloud. Essentially, they serve as a do-not-contact list for your emails.